Serena Williams’ Will Perform launches the world's first Epsom salt shower stick

Serena Williams has transcended her tennis legacy to pioneer the wellness industry with Will Perform. On April 17, 2024, Serena took to Instagram with a post about the brand launching the world's first Epsom salt shower stick.

Will Perform, co-founded by the sports icon, is dedicated to redefining athletic recovery. Will Perform's mission is to offer clean, high-quality, and accessible self-care products. The products cater to active individuals, including mothers, businesspersons, and athletes like Williams herself.

With Serena Williams as a part of the brand, Will Perform's packaging and product design focus on optimal performance. Since its launch in December 2022, the brand has introduced solutions for muscle care and pain management, setting a new standard in the active recovery space.

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A Detailed Look at Serena Williams’ Will Perform Epsom Salt Shower Stick

At $12.99, available on the brand's website, the Epsom Salt Shower Stick represents an advancement in recovery technology. This product has been crafted for individuals leading an active lifestyle who may not always have the time for a traditional Epsom salt bath.

As stated by the brand website, the Epsom Salt Shower Stick combines the muscle-soothing power of ultra-concentrated Epsom salts with a refreshing scent that stays for long. It offers both muscle relief and skin exfoliation in a convenient shower format.

The stick is designed with clean ingredients, promoting a holistic approach to recovery and self-care. This unique product speaks of Will Perform's commitment to innovation in the wellness and recovery sector.

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Other product highlights from Will Perform

Will Perform's entry into the muscle care and pain relief categories is marked by a blend of efficacy, aesthetic appeal, and user convenience. Each product in the lineup is supposedly formulated to deliver high efficacy and an enhanced user experience, focusing on the feel, smell, and method of delivery.

For those accustomed to applying lotion post-shower, the Soothe Lotion has ceramides and vitamin E for antioxidant benefits and skin barrier protection. Additionally, it contains magnesium to aid muscle recovery. This formulation could align with consumers' existing routines while introducing new benefits for muscle and skin health.

Serena Williams’ Will Perform ha s a muscle care and pain relief lineup (Image via Instagram/@willperform)

The Will Perform product range is available through the brand's website and in Target stores nationwide. Launched online and subsequently in Target stores with prominent displays featuring Serena Williams, the brand has made a significant impact. The educational materials provided in-store offer insights into the products, furthering the brand's mission to enhance athletic recovery and wellness.

About the brand, the co-founder, Serena Williams says on the brand's website,

“This brand is all about tomorrow, and 10 years from now and 20 years. You want to live your best life as long as possible, so put in the time today to nourish your body, so when you look back you’ve made it worth it.”

Serena Williams' Will Perform has introduced a game-changer in the wellness and recovery industry with its Epsom Salt Shower Stick. This innovative product shows the brand's commitment to providing accessible solutions for active recovery.

With the power of Epsom salt in a convenient shower stick format, Will Perform addresses the needs of busy individuals seeking efficient muscle care. With Serena Williams leading the charge, Will Perform is poised to continue shaping the future of athletic recovery and wellness.