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Marking its official arrival in 2018, Sephora entered Los Angeles with its globally popular and highly anticipated live beauty event, 'SEPHORiA'. Since then, this well-acclaimed beauty extravaganza has taken on a new form for the past few years, aiming for a transition to a captivating virtual experience. This year, on September 29 and 30, there will be an in-person event in New York City.
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The in-person gathering is scheduled at Skylight at Essex Crossing in Lower Manhattan. One can witness the online event in a personalized, 3D gaming-inspired environment.
The upcoming beauty event will adopt a mixed approach, a combination of both physical and virtual elements. Jessica Stacey, Senior Vice President of External Communications, Events, and Experiential Marketing at Sephora, made the following remarks regarding the same:
"While we're grateful for the return to an in-person experience, we also recognize the importance of making these events inclusive and broadly accessible to our global beauty community and will do so with free virtual components that are equally enriching."
Entry for this beauty event requires tickets and a global virtual experience in specific locations. Registration and purchasing of tickets open on July 18, 2023, for Sephora Rouge Members on July 20, 2023, for all other clientele.
Details explored about Sephora's experimental beauty event
SEPHORiA will celebrate Sephora’s global community of varied beauty on September 29 and 30, 2023, and will showcase its overly-curated beauty product assortment. All the attendees, in-house and virtual, will get hands-on experiences, brand interactions, interactive sessions with several beauty icons, and exclusive product offerings.
As a bonus, the virtual platform will allow visitors to create 3-D avatars, live chat with Sephora's Beauty Advisors, and get rich with Beauty Insider points. Jessica also commented,
"We can't wait to debut our biggest event endeavor yet and deliver on an unforgettable beauty experience in partnership with many of the world's best brands."
This upcoming beauty event will feature a prominent brand line-up including Selena Gomez's Rare Beauty, Pat McGrath Labs, Tom Ford Beauty, and Patrick Ta.
With more than 50 brands to choose from, SEPHORiA will also have a diverse selection of brands such as Drunk Elephant, NARS, Milk Makeup, and many others.
SEPHORiA’s live event access will be available via two ticket tiers. As an added benefit, the in-person attendees will receive a ‘swag bag’ of Sephora’s beauty products and goodies. The virtual attendees can freely register and purchase the ‘Virtual Key Swag’ with all the brand's travel-sized beauty products.
Exclusive launch of the product
The participating brands in the beauty event often choose this platform to unveil their latest innovations. It will allow the concerned attendees to get their hands on the latest beauty products before they hit the shelves. Various products are waiting to be explored, from makeup to skincare, haircare to fragrance.
Interactive sessions with beauty stations
This event will organize various interactive sessions with beauty stations for the participants to get personalized consultations, makeup touch-ups, and beauty and skincare analyses. These beauty stations are staffed by skilled professionals who provide knowledgeable guidance based on specific needs or preferences.
Exhibitions and demonstrations on several renowned brands
The beauty event features several renowned brand exhibitions and demonstrations to explore their latest collections, learn the brand's philosophy, and witness live product demonstrations. This is an excellent opportunity for direct interaction with the brand representatives, asking related queries, and gaining a deeper understanding of the products and their perks.
Opportunities for brand networking
This experiential beauty event is a fantastic opportunity to connect with like-minded individuals. They will share their passion for beauty, exchange tips and recommendations, and even build potential collaborations or partnerships.
Sephora's beauty event fosters a sense of community among all beauty lovers globally, while providing a platform for a stable network and expanding the beauty network among interested beauty aficionados.
The IRL SEPHORiA event enrollment commences on July 18, 2023, for the Sephora Rouge participants and on July 20, 2023, for the non-members. There are two ticket tiers: the ‘Silver Key’ tier for $99 and the ‘Gold Key’ tier for $349.
