Where to get ILIA The Cleanse Soft Foaming Cleanser? Release date, price, and more details explored

ILIA Beauty has some of the best cleansing products in the beauty industry, and the brand recently announced the launch of their newest product, The Cleanse. Along with cleansing dirt and oil from the skin, the soft foaming cleanser can also help remove makeup and sunscreen.

Makeup and sunscreen are tougher to remove from the skin, and beauty experts often recommend double cleansing to ensure it is absolutely clean. With this soft foaming cleanser, one can rest assured their skin doesn't have any makeup or sunscreen residue left, all while maintaining the natural moisture level of the skin.

Foaming cleansers tend to be stripping, but ILIA Beauty's The Cleanse does not leave the skin dry and stretchy. Formulated for sensitive skin, the cleanser soothes the skin while cleansing it, leaving a clean and refreshed look without irritating the skin. Moreover, the beauty brand claims the foam is ultra-soft to prevent damaging the skin barrier, so it feels lightweight even when one applies it.

The Cleanse Soft Foaming Cleanser will be available on the ILIA Beauty website starting July 11, 2023. Aside from that, it will be available on the Sephora website starting tomorrow and will be retailing for $32. Customers can also get the product in mini packaging on the beauty brand's website for $20.

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ILIA Beauty's The Cleanse is a soft foaming cleanser that can cleanse everything in one step

ILIA The Cleanse Soft Foaming Cleanser (Image via ILIA Beauty)

Foam cleansers are known to be drying, which is why it is often not recommended for individuals with dry or dehydrated skin. However, the beauty brand's The Cleanse is formulated keeping sensitive and sensitized skin in mind, thus effortlessly cleansing the skin of dirt, oils, makeup and sunscreen in one single step.

The cleanser maintains the skin's natural moisture levels and does not disturb the pH balance to help promote a stronger skin barrier. Besides, it ensures the skin stays hydrated even after cleansing, providing a gentle solution for the ones who enjoy a foaming cleanser.

Since the product is formulated for sensitive skin, it doesn't have any added fragrance and is suitable for those with sensitive eyes as well. It also leaves the skin feeling soft, smooth and supple, helping with the appearance of pores. Furthermore, the product is vegan and cruelty-free, thereby staying true to the brand's clean beauty philosophy.

The Cleanse is infused with the goodness of hydrating sugar complex that uses sugar to maintain the skin's moisture levels. As a natural humectant, it helps the skin draw in moisture, helping with maintaining its natural moisture levels even after cleansing.

The soft foaming cleanser uses plant-based surfactants instead of sulfate to be gentler on the skin. Plant-based surfactants create a beautiful lather without stripping the skin, so it dissolves any build-up without drying out the skin.

The soft foaming cleanser has been clinically proven to be effective in the removal of makeup and sunscreen, leaving the skin hydrated and plump. Moreover, its pH balancing formula ensures the product is suitable for all skin types, strengthening the skin barrier by retaining ample amounts of moisture.

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Recommended to be used for both morning and evening cleanse, one can use ILIA Beauty's The Cleanse on both wet and dry skin. For long-lasting makeup products, one may need to cleanse their face more than once to get all of it off. Customers can also find the soft foaming cleanser for $32 on both ILIA Beauty and Sephora website starting tomorrow.