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Popular haircare brand Pantene has recently announced superstar Kelsea Ballerini as the brand's new face. Kelsea Ballerini launched her music career in the year 2014 with her debut single Love Me Like You Mean It and her studio album, The First Time.
Pantene chose Ballerini because the singer loves how luxury-level hair repair can be achieved with an innovative and accessible hair care brand like Pantene. Kelsea Ballerini is one of the new talent announcements from Pantene, with healthy hair ambassadors featuring celebrities with unique hair types and textures, which will be revealed in the coming weeks.
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Kelsea Ballerini has produced hits across the US country music charts with songs like Miss Me More, If You Go Down, and Half of My Hometown. The singer also received a Grammy nomination for her single, Heartfirst.
Kelsea Ballerini is no stranger to beauty campaigns, as she was named the face of cosmetics brand CoverGirl last year.
Kelsea Ballerini's colorful career and details about her Pantene collaboration
Apart from amazing songs, Kelsea has also released a poetry book called Feel Your Way Through in 2021. The singer is also known for her authentic style and candidness about her hair health journey.
In early 2017, Kelsea was named number two in the Music List of Forbes' 30 Under 30. The same year, she received two Academy of Country Music Award nominations in the Female Vocalist of the Year and Video of the Year categories for Peter Pan.
After being announced as Pantene’s new ambassador, Kelsea discussed the damage her hair has endured while performing, touring, and making headline-worthy hairstyle changes. Kelsea shared that she needs her hair to be healthy so that she can keep up with coloring, styling, and going for more expressive hairstyles that she loves, and she looks forward to revealing her healthy hair secrets with her fans.
Kelsea commented on her partnership with Pantene and stated:
“I am beyond excited to kick off this partnership with Pantene, and I can’t wait to take my fans along for the ride. If you’ve been following me for a while, you know that my hair has been through it over the past few years."
She continued:
"I decided it’s time for a fresh start for my hair, which is why I’m working with Pantene to repair the damage and bring it back to health. I ask a lot from my hair, and I need it to be healthy so it can keep up!”
The singer’s partnership with Pantene entails embarking on a twelve-week Pantene challenge, wherein she will exclusively use the hair care brand’s hair products. With the help of Pantene’s scientists, the singer will put her hair under the microscope and see hair improvement over time.
The singer’s fans can join her and other hair ambassadors on the #Pantene12WeekChallenge to experience change in their haircare and hair repair journey.
Kelsea Ballerini was the third most-played female artist on country radio in 2021. With her new campaign for Pantene, the singer has established a new channel to connect with her fans.
