Who is Shani Hillian? Everything about the esthetician as she launches her skincare brand

Holistic esthetician Shani Hillian, who has earned a stellar reputation for her work in the beauty industry, has launched her skincare brand, “In Groov.” She is known for propagating the thoughtful connection between the mind, gut, and skin, helping her clients assess their lifestyle and product choices to witness changes internally and externally.

Shani Hillian has been treating skin with a nature-first approach, with over seventeen years of experience, which is why beauty enthusiasts praise the esthetician’s decision to curate her skincare brand for the masses. In Groov is the esthetician’s ode to botanical and herbal skincare, featuring innovative products like Every Mood- a botanical cleansing oil plus moisturizer.

The website of Shani's skincare brand states that In Groov was born out of the esthetician's love for nature and a combined passion for healing, as well as inspiring others on the journey of adopting holistic practices rooted in finding balance and harmony.

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Shani Hillian's inspiration, In Groov's first product, and more details explored

Shani Hillian has been a licensed esthetician since 2007 and holds herbal medicine credentials. Her lineage hails from Jamaica, and the esthetician spent much time in the island’s countryside as a child.

In various interviews covering the story behind her brand, Shani shares that she watched her elders pluck herbs from their garden in Jamaica and how they used them to brew soothing teas and assemble treatments for skin treatments. She shares that moments like this ignited her passion for the field of plant-based medicines.

Commenting on these inspiring moments, Shani stated,

"My grandma, Ina, is the most influential person in my life. She knew nothing but how to live with herbs and use them daily. Today, I connect with nature as much as possible, as I truly believe nature is the ultimate healer."

Curating her skincare brand, Shani Hillian has carefully incorporated the teachings she learned as a child and later on as an esthetician into making a centralized skincare experience. She describes her skincare brand’s products, stating that they aren’t meant to be a fix or cure but multipurpose products that help balance and aid the skin.

In addition to Shani Hillian's aim to offer well-being and support for the skin, In Groov- her skincare brand, is launched with a dedicated team of experts alongside the esthetician. These include nutritionist and health educator Selena Ayala, registered dietitian and nutritionist Sydney Axelrod, and board-certified dermatologist Dr. Dina Strachan, who are all members of In Groov’s community, ensuring consumers avail of the best skincare and wellness experience.

In Groov debuted in October 2023 with its Every Mood Cleansing Oil ($60) which took three years for Shani Hillian to create, with its development beginning in her home while she was pregnant in 2020. The product was Shani’s dream as she aimed to create an all-in-one product that works for every skin type, whether dealing with acne or sensitivity.

The esthetician stated that the product is not meant to be thought of as a magical solution,

"Perfection is an illusion, If glass skin is the byproduct [of Every Mood], that's wonderful. But that's not the end goal."

The cleansing oil infuses skin-loving ingredients like amla, argan oil, Vitamin E, prickly pear, and milk thistle seed oil. Milk thistle seed oil is a standout ingredient of the formulation as it is a plant-based antioxidant that combats acne-clogged pores and regulates sebum production.

As an esthetician who likes to help everyone achieve flawless skin, Shani Hillian has contributed as a writer to multiple beauty platforms, and with the advent of her skincare brand, she is about to make a real difference in the skincare community.