#1 Colby Covington
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Casual fans may not know who he is, but hardcore MMA followers are very familiar with Colby "Chaos" Covington. The number three-ranked welterweight contender began to attract attention for himself last October when he lambasted the entire country of Brazil, calling its people "filthy animals" who live in a "dump."
As an old adage goes, "There is no such thing as bad publicity", and this credo is something that Covington seems to be living by. After the Brazil incident, he went on to engage in rifts with several fighters such as Jon Jones, Lyoto Machida, Fabricio Werdum, and reigning welterweight champion Tyron Woodley.
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Covington is pushing for a title shot against Woodley, as he continues to go down the trash-talking route. Fans will then just have to wait and see if his strategy would work and he would indeed be granted a crack at UFC gold.