#7 Jose Aldo – 1.8m followers
Given he was never a huge draw in terms of pay-per-view buy rates, it’s somewhat surprising that former UFC Featherweight champion Jose Aldo ranks so highly on this list. Sure, he’s one of the most accomplished MMA fighters of all time, but given his rather stoic personality – the majority of his Instagram posts are simple training photos or product endorsements – it’s interesting to see him with more followers than some more colourful fighters.
Of course, most of those more colourful fighters don’t have an entire country behind them like Aldo does. There are few fighters more popular than ‘Scarface’ with the Brazilian fanbase, and judging by the number of comments in Portuguese on his Instagram posts, the majority of his followers are probably his countrymen. If he can get back on the winning track against Jeremy Stephens later this month, his popularity might rise even further.