#2 Khabib Nurmagomedov – 4.7m followers
Khabib Nurmagomedov bridges gaps – he’s equally as popular in the USA as he is in his native Russia, and that popularity is clearly visible on his Instagram, as with 4.7m followers, he’s the most popular of any fighter who’s recently been active inside the Octagon. And while that popularity hasn’t quite turned into PPV buys just yet, the likelihood is that it will sooner rather than later. Simply put, ‘The Eagle’ oozes fan appeal.
Most of Khabib’s Instagram posts see him posing with his equally badass-looking training partners, but don’t think the Russian doesn’t have a wicked sense of humour, too – one shot sees him facing off with a bear – a throwback to the famous childhood wrestling clip that went viral a few years back. The sheer amount of activity he displays on Instagram might also help his popularity – at 2954 posts, he’s posted more Instagram shots than any other fighter on this list.