#1 Fairness
If CM Punk is put on the main card of a big show and is given a hefty paycheck, then he's taking away from guys and girls who have been doing this for well over a decade. They have scratched and clawed to get to the position they are in and whilst Punk has also worked hard, it doesn't seem fair to put a guy with an 0-1 record in such a privileged position just because of his name.
Yes he can draw money and ratings, but the UFC already make so much money that they don't know what to do with. Punk followed his heart and went into MMA which is something that alot of people wouldn't have the grapefruits to do, but there comes a point where you need to start thinking about other people as opposed to just yourself.
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Unfortunately for the Straight Edge Superstar, that time has come.