#2 A hot live crowd
One of the most important aspects of a fight is the performance of the crowd. It can elevate fights into the upper echelons of elite level matches or it can drag fights down into the dumps. Just look at Hulk Hogan vs The Rock and Brock Lesnar vs Goldberg I for examples.
The one thing you will guarantee if McGregor vs Nakamura happens is that the crowd will be beyond hyped from start till finish and then some. There is no way two people with the kind of widespread support these two have will not engage the audience for the entire duration of their contest.
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Conor McGregor facing off against Shinsuke Nakamura is an instant classic.