#2 Many of them are lifelong WWE fans as well
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I had a chance to interact with Arjan Singh Bhullar not long ago, and he expressed how everyone starts out as a WWE fan. We all know about Ronda Rousey's love for sports entertainment. She pays tribute to Roddy Piper's memory through her ring gear, whenever she steps out to compete in the ring.
I am sure this is the case with many other UFC fighters. Conor McGregor has spoken about his admiration for Ric Flair and Vince McMahon in the past. Daniel Cormier too is a big WWE fan and even follows the current product.
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Therefore, a lot of UFC fighters do not see a WWE run as a demotion but as a chance to live their dreams out to the fullest. And this is precisely why the allure of WWE is enough to draw them in.