#5 Mainstream star power
People like Big Show and Andre The Giant have received a great deal of mainstream exposure over the years and there's good reason for that - they're both extremely talented superstars. However, their size did play a big factor and with Struve, you could market him in the same way.
The guy has some un-tapped potential when it comes to charisma and he knows how to work a crowd.
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In the UFC he's never really going to experience that kind of range in the media and whilst some people may not see that as being very important, it can help someone's career reach that next level when it comes to success.
If Struve doesn't want people to focus on the fact that his nickname is the Skyscraper too much, then the solution is to help him branch out.