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#2. More promotion for coaches' bout
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One of the main reasons why TUF is important is that it provides more promotion for the coaches’ upcoming fight. Each season has two head coaches leading and training their respective teams throughout the season. After the season finale, the two coaches then serve as one of the headliners for an event.
There are some exceptions, such as when Conor McGregor led his European team against Urijah Faber's American team back in 2015.
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A proven formula has been selecting two coaches that dislike one another. Heated rivalries can add drama and help increase viewership. TUF has showcased many of the UFC’s biggest rivalries and has led to more interest in the eventual fight.
Some rivalries that’ve benefited from coaching TUF include Rashad Evans vs. ‘Rampage’ Jackson, Tito Ortiz vs. Ken Shamrock, and Georges St-Pierre vs. Josh Koscheck.
The pay-per-view buyrates have been proof of that. Ortiz vs Shamrock 2, which took place at UFC 61, generated 775,000 buys, St-Pierre vs Koscheck 2 headlined UFC 124 and generated 800,000 buys and 'Rampage' Jackson vs. Evans at UFC 114 generated 1,050,000 buys.
#1. TUF creates new stars for the UFC
TUF creates new stars for the UFC. The main goal of TUF is to bring in must-see fighters. Throughout the history of TUF, there have been many seasons that’ve produced multiple stars for the UFC.
Season 1 was important because it helped introduce many fighters and added plenty of depth to multiple divisions. TUF 1 fighters include Forrest Griffin, Stephan Bonnar, Diego Sanchez, Kenny Florian, Chris Leben, Josh Koscheck, Nate Quarry and Mike Swick.
Since then, each season has had its fair share of breakout stars who have taken the UFC by storm. Other notable TUF alums include Michael Bisping, Rashad Evans, T.J. Dillashaw, Ryan Bader, Rose Namajunas, Brandon Moreno, and Kamaru Usman.
Each season has had its fair share of breakout stars who have taken the UFC by storm. There have been fighters that fans have gravitated towards while they were on the show and continue to this day. TUF 13 winner Tony Ferguson and TUF 5 winner Nate Diaz are great examples of that. Their fighting styles and personalities immediately made them fan favorites and they have since become two of the UFC's most popular fighters.
