5 reasons why the UFC should make a fight between Colby Covington and Dustin Poirier

#4. Colby Covington and Dustin Poirier already have an existing feud

Dustin Poirier already has serious beef with Colby Covington dating back a few years

The UFC often attempts to manufacture feuds between its biggest stars – something that doesn’t always work. In the case of Colby Covington vs. Dustin Poirier, there’d certainly be no need to manufacture a thing.

That’s because the two former teammates have essentially been at one another’s throats since 2020. Things have been bubbling under the surface even during Covington’s rivalry with Jorge Masvidal and Poirier’s with Conor McGregor.

The beef apparently started when Poirier allegedly complained about Covington’s behavior to American Top Team proprietor Dan Lambert – something that resulted in ‘Chaos’ essentially being forced out of the team.

In turn, Covington labelled ‘The Diamond’ a “doofus”. He then went onto poke at him further by releasing some questionable sparring footage that seemed to show Poirier knocking down an amateur fighter prior to his clash with McGregor at UFC 264.

Poirier denied that, stating the footage showed regular sparring. Following Covington’s callout of him last weekend, he labelled the former welterweight title challenger a “bombaclot”.

Given the heat that clearly exists between these two fighters, it’s likely that the only way to settle their rivalry would involve violence. That means that the UFC should book the fight and let them sort things in the octagon.

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#3. It’d show the rest of the roster the importance of calling out opponents

Colby Covington clearly understands the importance of being able to call out future opponents

While all of the UFC’s fighters want to make the most money possible – something that’s come to the forefront far more since Conor McGregor kickstarted the era of the ‘money fight’ a few years ago – it’s often the case that they don’t know the best route to get there.

On too many occasions, we’ve seen a fighter pick up an impressive win inside the octagon but rather than have an idea for their next opponent, their post-fight interview simply sees them state that they’ll fight “whoever the UFC wants” next.

Clearly, that’s no way to sell a fight. Colby Covington, on the other hand, clearly knows how to ensure that his fights are always talked about. One way that he does that is to call out future opponents in an entertaining fashion.

His callout of Dustin Poirier last weekend was definitely no exception, and already, fans are discussing the possibility of the bout – making it more likely to be a big hit on pay-per-view.

By simply acquiescing to the demands of Covington and booking the fight, the UFC would therefore be sending a message to the rest of their roster. Essentially, they’d be telling them that in order to get the big fights, they have to make the effort to sell those fights from the earliest possible moment.

Of course, if that message were to sink in, then it’d only mean better things for the UFC and for its fighters.