#1 Equity in one company, means equity in another
WWE has constantly sought celebrities from the mainstream world who are in the news and can hence attract attention to their product. Mike Tyson worked wonders, as did Ronda Rousey before her streak was broken (it has been speculated that WWE may see her as damaged goods now).
For Brock Lesnar to be allowed the leeway that he gets, he needs to be a huge money draw for a sustained period. This would be impossible with his tarnished UFC legacy coupled with the fact that there won't be a chance to remedy the existing situation anymore after his retirement happens. Even to succeed in WWE, Lesnar needs the UFC.
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