#4 No one can do better character switches
Punk made all the waves as a babyface, exercising it with grace and elan. His reign as champion won him fans and followers in every arena he went to. Punk was a fan-favourite and there were no two ways about it.
However, at a critical juncture in his career, Punk came at crossroads with the management and the aftermath wasn’t as good as he thought it would be. Punk was forced by Vince McMahon to turn heel, something to which he initially showed reluctance to.
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McMahon wanted Punk to drop the title to Daniel Bryan which wasn’t taken too well by him. Punk wanted an angle with The Rock as it sounded more challenging. However, knowing Vince McMahon, it would be extremely difficult to convince him into accepting your needs (unless you’re 6’4, big and beefy).
So, Vince made an unsavoury attempt of winning Punk’s confidence. He promised Punk a WrestleMania main-event match, something that he obviously did not uphold! Punk was forced to drop the title, turn heel in the frivolous attempt of bagging a match at the grandest stage of them all.
Despite the heel turn, Punk made a fantastic one, something the WWE Universe was already used to seeing. Punk’s transition into a bad-guy (something which he effortlessly excelled at) added fodder to sustain the fire that the WWE was always known for!