Conor McGregor is UFC’s best fighter on the roster right now
International Appeal
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His Irish roots and international appeal means more fans of the sport
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One of the great things about UFC or MMA, in general, is it helps to bring international stars to the mainstream. McGregor is a hit with all cultures, especially with his home country of Ireland. While Michael Bisping has been a hit from the UK, Junior Dos Santo from Brazil and Mirko Cro Cop has been huge from Croatia, UFC could not market itself like it does without its international ties.
McGregor is a hero for his homeland, which has made marketing him as a champion that much better.
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About the author
David M. Levin
I've been a fan of this business for over 40 years and have been writing about it for the past 20 years. I'm an old school NWA guy who believes in the Texas Bull Rope Match and the wrestlers from "parts unknown". Yes, the Midnight Rider was robbed and should have been NWA World Champion. Wanna know more? Just ask more. Or better yet, read my work.