5 Reasons Why Conor McGregor is the UFC's Biggest Star

Controversy Creates Cash

Even outside the ring, there is always a chance of something happening with McGregor

Don’t think what McGregor says is always off the cuff. He is calculated in his approach. Although he appears to fly off the handle at times, that is exactly how he wants to be portrayed. The media never knows what will happen with him in and out of the ring, and the recent bootle-flinging episode at the UFC 202 press conference underlines that fact.

He is “money” if there is such a figure in this promotion. The more he says, the more he looks to be the best there is. The controversy cash idea goes back decades in different sports and entertainment. Muhammed Ali was famous for it as has other MMA stars, and incidentally, Ali is said to be his idol. Go figure!