#2 Villain vs. Anti-hero

Gone are the days when characters and public personas were deemed as black and white.
The modern era of popular culture views most people as characters defined by equal parts of both positive & negative characteristics—comprising grey areas of attitudes, personalities, morals, et al.
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Furthermore, Floyd is known to play the role of a heel—ironically enough, a term popularly used to describe a villainous pro-wrestling character—and given the prospect of him facing CM Punk who’s beloved by fans for portraying the anti-hero in the WWE, matching Mayweather up against Punk in the former’s MMA debut is a no-brainer.
What Floyd does best is play his villainous character to a T, and amplify his quirks in a way so as to entertain fans, by getting them to hate him and love his opponent, only for him to tear the opponent down in the end.