#2 Heyman’s ways of scouting talent and turning them into saleable commodities
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After a successful first stint with World Wrestling Entertainment, Paul Heyman resumed managerial duties in 2004 when he was put in charge of Heidenrich.
What ensued didn’t turn out to be successful, so Heyman took some time off from the WWE to ‘call the shots’ at Ohio Valley Wrestling (WWE’s developmental territory).
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It was here that he came in contact with CM Punk and both forged an alliance that would end up becoming a force to be reckoned with in the coming years. Heyman was also expertly involved in bringing the previously ignored ‘Cruiserweight Division’ to the forefront, given Vince McMahon’s love for big, muscly men.
Scouting talent and turning them into saleable commodities is what comes naturally to Paul Heyman: you bring the talent, I bring the platform!
