#2 Brock Lesnar is a larger than life character, and unintentionally entertaining
Frankly speaking, Brock Lesnar is a businessman at heart, and probably doesn't worry about entertaining the masses. In fact, the man himself has asserted, on multiple occasions, that he competes in MMA and performs for the WWE primarily because he gets paid millions of dollars to do so.
Granted that the allure of testing his martial arts skills, does draw him towards MMA, had he not been such a huge PPV attraction, we may very well have missed out on seeing him compete in the UFC. Nevertheless, despite all the criticism directed towards The Beast Incarnate by his detractors, it'd be folly to deny that Lesnar is rather unintentionally entertaining.
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He is an old-school larger than life character, especially in this day and age of participation trophies and pretentious celebrations of mediocrity. Lesnar is a true anomaly, and that in turn serves to attract the audience towards his UFC fights...A win-win situation for both the UFC and Lesnar...