#1 Certain sections of MMA fans love to hate Brock Lesnar, and that in fact generates more buzz around his fights
Alright, I'd like to use the classic Floyd Mayweather Jr. analogy here. Back when Mayweather went by the moniker "Pretty Boy", he wasn't even close to enjoying the level of notoriety he has today.
Regardless, once he transitioned into his "Money" Mayweather persona, and started trashing fans who'd support his opponents, the entire combat sports community began according way too much attention to the man! Like a true master of human psychology would do, Mayweather used hate to sell more PPVs.
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In the years that ensued, it was the hordes and hordes of Mayweather 'haters' who bought his PPVs and attended his fights simply to boo him and hope that he ends up getting knocked out. Well, similarly, Brock Lesnar had been shunned by the vast majority of MMA purists right from the get-go.
The taboo of supporting a professional wrestler or a 'fake' wrestler in the sphere of MMA, caused the hardcore MMA fans to hate him. Funnily enough, that ended up generating an incredible amount of buzz around the Lesnar brand, and resulted in his fights doing amazing PPV numbers.
The UFC has been facing a few challenges as of late, and an adrenaline shot in the form of a Brock Lesnar PPV would surely provide that much-needed impetus for the company to ascend to the next level.
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