#5 Potential crossover
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Right now, the working relationship between WWE and UFC seems about as solid as we could hope for it to be. With the Ronda Rousey and Brock Lesnar appearances in the last few years, there's obviously some kind of communication on both ends, which can only be a good thing given how popular both products are in the modern day.
However, we could ramp it up to the next level by having the UFC sponsor the Brawl for All tournament in some way, shape or form. It would offer both companies great publicity and would likely draw a lot more money in for the WWE because let's face it - the MMA fanbase is growing with each passing day.
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Out of all the reasons to do the tournament, this could be the most important of all.
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