#1 Understanding of crossover audience
We saw how Ronda Rousey's appearance at Wrestlemania had the whole world talking about the same. We also saw how CM Punk managed to sell a lot of tickets for the UFC, because of his appeal in WWE. Of course, ‘the Beast’ Brock Lesnar has made both men a lot of money indeed.
Both men realize that there is a vast crossover audience for both sports entertainment and MMA. Neither refrains from using the other’s talent to capture eyeballs. Much like the Monday Night Wars, we’re sure we’ll see many more names from either company shift camps in days to come.
Edited by Staff Editor