No wonder Dana White smiles wide, while Vince McMahon often scowls
#4 Creating new stars
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UFC creates new stars on a pretty regular basis
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No, WWE creating The Shield is not a valid argument against this. Roman Reigns gets more negative reactions than positive, Seth Rollins feels completely watered down as a babyface and Dean Ambrose too did not fare well as Champion.
Compare this to UFC, which is constantly looking to innovate and create new stars to carry the brand to great heights.
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Because of the hype around Ronda Rousey and UFC 207, people were invested in a new champion, Cody Garbrandt. As he was booked against a WWE legend in CM Punk, Mickey Gall has become a household name right now.
Amanda Nunes, by association, has also become a recognised household name among the casual fans.
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About the author
Riju Dasgupta
Riju Dasgupta is the most-read active writer in Sportskeeda at the moment, across all sports. Having come on board in 2016, Dasgupta is best known for the 'Best and Worst' column, something that has become a staple for the site!
In addition to his writing responsibilities, Dasgupta is also the Assistant Manager of the Combat Sports division. In 4 years, Dasgupta has conducted over 150 interviews with stars from WWE, Impact Wrestling, PCW Ultra, WOS, UFC, ONE FC and the world of boxing as well.
In addition to everything he does in Sportskeeda, Dasgupta is also the bassist and lyricist for heavy metal bands- Albatross and Primitiv.
Before joining Sportskeeda, Dasgupta was a comedy writer for Star TV, where he scripted lines for the iconic Lola Kutty property, in addition to hit TV shows like Axe Ur Ex & UR Fired. He was also a columnist for Rolling Stone India.
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