#1 Unscripted promos
In today’s highly corporate WWE environment, wrestlers are often seen fumbling and fudging their lines. This is because they’re given scripts to memorise and then repeat. Hence, when we hear them talk at ringside, there's no feeling of authenticity and moreover, there’s hardly any element of drama to keep us hooked.
The reason for the success of Talking Smack is that it seems unscripted and it doesn’t feel like your usual WWE promo.
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Compare this scenario to pre and post fight conferences in UFC. Each fighter speaks from the heart about their gameplan, their strategy before the fight, and their feeling of elation at winning or their sense of dismay at losing.
These are the thoughts of your favourite UFC fighter and not a writer who's being paid to write his lines by Vince McMahon. In a way, much like the fights, the promos too are more ‘real’.
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