#1 Consistent promos
Every now and again UFC fighters decide to try and sell their fights the best they can. Some succeed at it and others fall short, but one way or another they try their hardest to build the supposed animosity between themselves and their opponents. The problem? Nobody really believes it because there are so few fighters that can make it seem believable.
Meanwhile over in the WWE, every single week these performers have a microphone stuck in front of them and they are given the opportunity to tell their story to the world. It's a tough thing to do, obviously - which is why it's so commendable that they pull it off so often.
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In the UFC, the consistency with which they have to do that is nowhere near the level of professional wrestling. Onto another point centred around time periods.