#4 Chael Sonnen vs. Jon Jones
In case you don't know the story, here it is in short. Chael Sonnen offered to fight Jon Jones for the Light Heavyweight Championship on short notice after Dan Henderson pulled out. Jones declined, which led to the cancellation of UFC 151.
Then, Chael began running his mouth about the incident whilst knowing full well that he'd be able to sneak his way into another title opportunity.
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That's exactly what happened following the two coaching opposite each other on the Ultimate Fighter, with Sonnen once again being in a headline spot courtesy of his trash talking. Ironically though once he'd got the fight, he took a much more respectful approach to the bout with Jones as opposed to his prior clash with Anderson.
Maybe he learned the error of his ways after all. We conclude with the most recent example.