#3 Yair Rodriguez

After the recent destruction of a returning BJ penn, Yair Rodriguez managed to build his name off of a fallen legend. Something that is not a bad thing and almost necessary, considering the fate that needed to fall on Penn for assuming that he could still hang with the new generation of fighters.
Before this, Yair headlined a fight night card against an equally flashy Alex Caceres. Rodriguez managed to seize the opportunity and gave us extremely entertaining fights in both cases, proving his mettle for headlining events and living up to the hype.
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His flashy kicks, unexpected angles through which he throws his strikes, underrated ground game and the sheer tenacity with which he fights undoubtedly makes for great television.
Rodriguez is a great investment in terms of promotion as his style is very engaging and he resonates well as a fan favorite Mexican. Ultimately, he could gather considerable amount of fans if promoted properly.