#4 Commissioner
You could either go for Commissioner or General Manager here, but the idea of Chael just popping up every now and again is rather amusing. Whenever there in an ongoing dispute within the company, Sonnen can step in and clean up the mess with relative ease. He'd be great at announcing big moments or matches for one of the big four pay-per-views, for example.
Sonnen's tone and delivery ensures that you pay attention to whatever he's saying on the microphone, and nobody would dare interrupt him at the risk of serious consequences. If you have a boss that everyone hates and fears in equal measure, then you can flip him back and forth between babyface and heel whenever the situation requires it.
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We conclude with a role that some may feel doesn't fit his stature.