#2 Storytelling
It would be rather ignorant to say that there are no storylines in MMA.
However, MMA's storylines don't begin to compare with those in pro-wrestling. More often than not, hatred among MMA fighters is born out of their desire to beat their opponent. Whether it's the weigh-ins or the pre-match banter between the fighters, the story often seems one-dimensional.
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Pro-wrestling, however, tends to have more at its disposal when it comes to playing around with their characters (played by pro-wrestlers).
The world of pro-wrestling involves iconic rivalries. Like the feud of Stone Cold Steve Austin with the McMahon family or the year-long suspense of "who ran over Stone Cold Steve Austin", which eventually culminated into Rikishi confessing, "I did it for The Rock".
It's the storytelling aspect of pro-wrestling that has helped the art form sustain itself for decades.