5 reasons why the UFC must book Dustin Poirier vs. Michael Chandler next

#4. The matchup will be exciting

A bout between Michael Chandler and Dustin Poirier is likely to produce fireworks. Both men have high finishing rates and have rarely coasted to comfortable decision wins in recent memory.

With the UFC experiencing more growth every year, it is in the promotion's interest to book a fight that is guaranteed to stir further fan interest by the time the fighters involved face off in the octagon.

While it is important to generate fan interest for an upcoming bout with video packages, press conferences and other media events, ensuring that the in-cage performance itself both retains and attracts new fans is no less important.

The stylistic clash that would arise between Chandler and Poirier facing each other in the octagon would be thrilling. A knockdown is almost a guarantee. 'Iron' favors overhands and hooks when throwing punches.

To land a left hook, one must willingly put themselves in a position to be countered by their opponent's left hook due to the short arc of the punch. Dustin Poirier, a crafty boxer who can fight from both stances, possesses a thunderous check hook he uses to counter overzealous foes.

Whether the fight will result in a knockout is irrelevant, as it will almost certainly result in a high-octane bout with knockdowns and a potential Fight of the Night contender.

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#3. It is a co-main event that can support a weaker card

Unless the card in question features two champions defending their titles, a Poirier-Chandler matchup is a guaranteed co-main event bout that can only take place on a pay-per-view card.

While it might be tempting to use the bout to reinforce a highly stacked PPV card, the fight can also be used to increase the buyrates for an event with less star power.

Michael Chandler, a former Bellator world champion with exciting knockout wins and thrilling promos in the UFC, has endeared himself to the promotion's fans.

While he is by no means a star, he is one of the better known fighters in the promotion. Dustin Poirier, on the other hand, was introduced not only to the casual fanbase but mainstream sports media as a whole due to his two memorable victories over the sport's most famous fighter, Conor McGregor.

Poirier's last main event fight saw him draw around 500,000 PPV buys in his second failed bid at capturing lightweight gold at UFC 269. He is a reliable name whose two recent fights with McGregor have enabled him to draw the interest of casual fans in a way that not many other fighters can.

Thus, a matchup with Chandler can be used to increase the buyrate of a card headlined by lesser-known champions.