#3 The deal with Spotify should make Joe Rogan a very rich man
With Joe Rogan’s podcast reportedly hitting 190 million downloads per month in 2019, and 8.42 million people subscribing to his YouTube channel, it’s clear that the Joe Rogan Experience draws plenty of attention.
That probably explains why Spotify have been willing to part with so much money in order to bring the Joe Rogan Experience to their platform.
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It’s been reported that incredibly, the deal between Rogan and Spotify is worth around $100m per year – meaning that the comedian and UFC commentator should become a very rich man indeed.
Rogan himself has commented on the huge finances behind the deal, stating that he feels “weirdly richer” and that “it doesn’t register, it seems fake”. He also went onto say that the terms of the deal almost don’t feel right with him, describing it as “gross” when compared with the current, post-Covid-19 financial situation that many people are suffering through.
At any rate, Spotify clearly have confidence in Rogan to bring plenty of subscribers to their platform, and so they’re willing to part with a huge chunk of money to bring him aboard. Time will tell whether it’s a good move for them, but based on Rogan’s past success, there’s no reason to doubt him.