#4 Joe Rogan wanted to move away from YouTube anyway
The fact that Spotify were willing to pay Rogan such a huge amount of money – reportedly $100m per year – to bring him onto their platform clearly must’ve been a major reason for him making the move. However, based on what he’s suggested, Rogan may have been looking to move away from YouTube anyway.
In a recent interview with MMAJunkie, Rogan stated that a major part of his willingness to jump ship to Spotify came from the fact that YouTube had begun to flag and demonetize his content.
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Rogan stated that “What Twitter is and what YouTube is are way bigger than a social media company.....There is a real good argument that they should be like public utilities. … What has made society better today than it was hundreds of years ago is not just our prosperity. It’s the evolution of ideas. Anything that wants to limit discussion is dangerous to the evolution of ideas.”
Essentially, from what it sounds like, Rogan simply wasn’t willing to compromise on his views and his freedom of speech for the good of YouTube. And with Spotify willing to give him full creative control – for the time being at least – it’s easy to see why he was ready to make the move to the platform.