Conor McGregor announces grand launch of new Irish Apple Proper No. Twelve Whiskey flavor

Conor McGregor made a big announcement today as his Proper No. Twelve Irish Whiskey brand has launched a new Irish apple flavor.

McGregor teased a Steve Jobs-style announcement and delivered it as he presented the new flavor similar to how tech giant Apple unveils some of its products. The former two-division UFC champion uploaded the video to his Instagram account and mentioned that the new flavor is a revolutionary product.

He wrote:

"Drink Different! Introducing a new revolutionary product from our storied distillery, Proper No. Twelve Irish Apple—a blend of my award-winning Proper No. Twelve Irish whiskey with notes of crisp and juicy Irish apple."

In the video uploaded to his social media, it was revealed that the product is available in three different bottle sizes: 1 liter, 750ml, and 50ml. 'The Notorious' mentioned that Proper No. Twelve's new flavor is a smooth tasting beverage, saying:

"We worked tirelessly to bring our Proper Irish Apple's delicious flavor profile that's just smooth, it's smooth to the core. Ladies and gentlemen, there's no other apple liquor that tastes like this."

McGregor added that the new flavor is available just in time for St. Patrick's Day.

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Conor McGregor and Michael Chandler set to coach The Ultimate Fighter

UFC president Dana White made an exciting announcement this past weekend. He confirmed that Conor McGregor and Michael Chandler will be serving as coaches on Season 31 of The Ultimate Fighter.

This will be McGregor's second stint on the show as he coached opposite UFC Hall of Famer Urijah Faber in 2015. He hasn't fought since his loss to Dustin Poirier at UFC 264 in 2021, during which he sustained a leg injury that's left him on the sidelines ever since.

The former two-division UFC champion will fight the three-time Bellator lightweight titleholder in a welterweight bout after the finale later this year.