Conor McGregor reacts to Nina-Marie Daniele promoting TIDL Sport with hilarious 'Notorious' face-filter

Conor McGregor and Nina-Marie Daniele are now semi-business partners. Less than a year after 'The Notorious' began promoting his new partnership with the brand TIDL Sport, Daniele announced on Sept. 25 that she is now also an ambassador of the company.

Daniele made her first post promoting TIDL Sport on Instagram, advertising the brand's pain relief spray product. Ending the brief video, Daniele ducked under the camera before emerging with a face filter resembling McGregor, one of TIDL Sport's most notable brand ambassadors.

The post was widely accepted by fans, who found humor in Daniele's promotion. 'Nina Drama' also tagged McGregor in her post, who replied with his signal of approval.

The 36-year-old made two comments on Daniele's post, the first with his recommendation of the product. His second comment reflected his backing of the content creator joining him on the TIDL Sport team.

McGregor commented:

"Plant power, baby @tidlsport"

"Yes Nina! Ice it up"

Conor McGregor's initial comment on Nina-Marie Daniele's Instagram post. [via @ninamariedaniele on Instagram]

Conor McGregor's second comment on Nina-Marie Daniele's Instagram post. [via @ninamariedaniele on Instagram]

The Irishman's "plant power" comment refers to TIDL Sport's devotion to plant-based cryotherapy, which the company promotes as a natural alternative to the industry standard. TIDL Sport was founded in 2020 and immediately signed numerous professional athletes, including McGregor, to promote its products.

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Conor McGregor's partnership with TIDL Sport

Since reaching his current level of fame and wealth, Conor McGregor has concentrated most of his efforts outside of MMA on growing his brand through multiple business ventures. However, 'The Notorious' has also put a lot of focus into negotiating business partnerships with other established brands outside of his own, including TIDL Sport.

McGregor has been a partner of TIDL since 2021 and has become the face of the company in 2024 as the first image seen on the website home page. Per Men's Journal, McGregor claims to "live" on the products and has links to TIDL on his own website while continuously pushing the goods on his social media.