Conor McGregor's latest business launch explains antics at Anthony Joshua vs. Daniel Dubois event

Conor McGregor's animated presence at the Anthony Joshua vs. Daniel Dubois clash on Sept. 21 became the talking point among combat sports fans. The Irishman, who has a knack for commanding attention, strolled into Wembley Stadium with a cigar hanging from his lips, which he carried with him throughout the event.

However, the antics drew criticism from several fans, most notably UFC legend Michael Bisping. The former UFC middleweight champion labeled McGregor a “douchebag” for his behavior. He criticized McGregor for wandering around the venue with an unlit cigar, suggesting that it came off as pretentious.

That being said, it has now come to light that McGregor’s antics were part of a broader marketing campaign for his new venture, Notorious Cigars. With his history of successful business ventures, including the launch of the Forged Irish Stout and Proper No. Twelve Irish Whiskey., McGregor seems to be leveraging his star power once again.

Notorious Cigars is positioned to be an extension of the McGregor brand, which reflects boldness and charisma. The Instagram account of the latest venture features a tagline that reads:

"Premium handcrafted cigars inspired by the bold spirit of @thenotoriousmma Luxury and exclusivity in every box."

Check out Conor McGregor's post below:

McGregor is currently working to return to action in 2025 after being sidelined due to an injured toe, which forced him out of the June encounter against Michael Chandler. Currently, 'The Notorious' is weighing his options, especially with Chandler set for a rematch against Charles Oliveira at UFC 309.

In a recent interview with The Schmo, McGregor expressed interest in facing Chandler, claiming that "we’ve had our beef" and "it’s not settled." However, he also aims to revisit his rivalries with Nate Diaz and Dustin Poirier to put a definitive end to their series.

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Khalil Rountree Jr. receives valuable advice from Conor McGregor post-fight

Khalil Rountree Jr. became a fan favorite despite losing his recent fight to light-heavyweight champion Alex Pereira at UFC 307. Following the back-and-forth battle with Pereira, Rountree shared that he received encouraging messages from Conor McGregor.

Pereira snapped Rountree's five-fight winning streak and defended his 205-pound title for the third time in the main event of UFC 307. Currently, 'The War Horse' is focused on recovery after undergoing surgery to straighten his septum.

Speaking about McGregor's message on the recent episode of the Pound 4 Pound with Kamaru Usman & Henry Cejudo Podcast, he said:

“A couple of days after the fight I got some messages from Conor and it was really cool to get some messages from him. But one thing that he pointed out was that I could have put more pressure."

Check out Khalil Rountree Jr.'s comments below (6:10):