KSI is undoubtedly among the world's most famous YouTubers and is also widely known as one of the faces of the PRIME Hydration energy drink brand alongside Logan Paul. Over the past year, PRIME has established itself as one of the fastest-growing energy drinks today and has made a major splash in the sports world by inking partnership deals with the UFC and Arsenal Football Club.
Much of PRIME's success can be credited to KSI and Paul's massive social media influence and relentless marketing efforts. While the Englishman is very much involved in PRIME today, Logan Paul recently revealed that his partner had a case of cold feet one day before 10 million bottles were set to go into production.
During a recent appearance on the Kyle And Jackie O show, the pair discussed their world-famous brand, and Paul narrated how the SIDEMEN star almost quit the company after panicking about how fast things were moving. He said:
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"Dude, not just panic. It was a last-minute ditch... The day before the first 10 million bottles were to go into production... The day before, because things were moving too fast and 'JJ' hadn't met the partners cause' he was based in the UK and he didn't really know the process and was just trusting us blindly, he left the group chat."
Catch Paul's comments below (1:00):
KSI set to take on IShowSpeed in a sparring match
Although KSI has been on good terms with Logan Paul, he has been feuding with his brother Jake Paul for a while now. The talks of a potential boxing match between them never cease to exist. However, the fight has not materialized yet.
However, KSI is set to participate in a sparring match with YouTuber IShowSpeed on December 15, 2023. The match will be streamed live on IShowSpeed's personal YouTube channel and many believe that it has been put together to distract people from watching Jake Paul's next fight.
'The Problem Child' will return to the ring to fight American professional boxer Andre August on the same date. In an interview with Marc Raimondi of ESPN MMA, Jake Paul said that the strategy to reduce his viewership has backfired on the British YouTuber. The 26-year-old feels that more people have been talking about his fight, precisely because KSI attempted to bring it down.