In an age where authenticity is a commodity that can be faked and manufactured to generate revenue, Joe Rogan made a difference by going against the grain. While everyone - studios, newsrooms, and media companies - clamored to connect with their audience, the MMA commentator did so simply by being himself. He used his curiosity, honesty, and love for human connection.
Talking more about Rogan's ability to elevate casual conversations to high art, popular Canadian podcaster Shaun Newman made a tweet thread on X, comparing the MMA personality with Meghan Markle, the Duchess of Sussex.
Both Rogan and Markle signed lucrative Spotify deals in the past but unlike the former, the latter got canceled after just 12 episodes. After a good run with Spotify, Joe Rogan briefly left his contract but received a new one worth $250 million, allowing him to post his episodes across social media platforms.
In a single tweet, Newman summarized the reason why the 57-year-old podcaster cut through the noise and made the best podcast of all time:
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"He [Rogan] mastered what I call 'real talk entertainment.' No fancy scripts. No PR-approved talking points. Just genuine curiosity and honest conversations. Kind of like when you're having coffee with a friend and suddenly it's three hours later..."
SpaceX and Tesla CEO and newly-appointed head of the US Department of Government Efficiency Elon Musk reshared the tweet with a single emoji:
"💯"
Shaun Newman speaks more on why the Joe Rogan Experience is miles ahead of its contemporaries
Speaking further on the topic, Newman also provided some staggering numbers that reflect the massive gap between JRE and other podcast shows on Spotify. According to the listening platform's statistics, the Joe Rogan Experience leads the app in followers, garnering 14.5 million. The second place, TED Talks Daily, pulls just a third of Rogan's subscribers, with 5 million.
This is just on Spotify alone, not including YouTube, where the podcasting pioneer first found his footing - and has a larger following base.
Citing Meghan Markle again, Newman pointed out that the Duchess did what everybody else was doing - manufactured, studio-driven content. Unlike Joe Rogan who uploads constant episodes and edited content multiple times a week, Markle only appears once in over a week or so.
Newman concluded:
"And that's the biggest piece to this puzzle: Keep showing up, keep engaging, keep the conversation going...That's how you build momentum. That's how you build community"
He added:
"Community. Real community. Rogan's listeners are like a family. They debate, they share clips, they engage. Markle's show felt like a lecture hall. One-way conversation."