UFC president Dana White is truly pulling out all the stops in trying to hype up his brainchild, Power Slap. The controversial slap-fighting competition was founded in 2022 and has been sharing marketing priorities with the UFC, courtesy of White himself.
Now, the fight mogul is utilizing the help of social media influencer and OnlyF*ns model Jameliz Benitez Smith, aka Jelly Bean, as a marketing tool to hype up his next Power Slap event. The influencer apparently bought a decked-out Power Slap-inspired sports car and will be giving it for free to a lucky Power Slap viewer on Friday night.
Here's a video of White and Jelly Bean sharing the details of the promo:
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The content is not getting a lot of love from die-hard fight fans, so much so that the often opinionated former UFC star Ben Askren was left clueless as to why the avalanche of hate towards the video, saying:
"Who is the girl and why does everyone in the comments hate her??"
Jelly Bean wants to rub Dana White's bald head, does other shenanigans to promote Power Slap giveaway contest
As with the usual antics of social media influencers cross-promoting products and services online, much of their related content hovers on zaniness and out-of-the-box absurdity. It seems to be the best way to cut through the millions of content one sees on social media every day.
Here's an example of Jelly Bean promoting the Power Slap car with Dana White:
Perhaps the funniest one was when Jelly Bean encouraged fans to do a "ritual" to gain some luck in winning the Power Slap-designed McLaren. She suggested a rather peculiar ritual that involves putting her hands on White.
Jelly Bean said:
"If you want to win this McLaren, you gotta start on your lucky rituals. My favorite is rubbing a bald guy's head. Dana? [motions to White to allow her to do it to him]"
To this, Dana White plainly and hilariously said:
"Hell no."
Power Slap has not received universal appreciation from combat sports fans and athletes since its inception. Pro-fighting figures like Ryan Garcia, 'Big' John McCarthy, and Josh Thompson have been vocal in their belief that the new league should be stopped.
On the flip side, however, fighters like Conor McGregor and Jon Jones appear to be alright with the concept and wouldn't mind it becoming bigger as a sport.