Jon Jones took part in a recent brand advertisement that has left fans stunned. An Instagram clip of the marketing campaign was shared just a few hours ago, entailing Jones and another individual interacting by the entrance of an MMA cage. The other individual walked by Jones with a flashy outfit and UFC replica belt.
This prompted Jones to ask said individual where he had bought "it," to which he was told that the individual had purchased it. Before long, Jones chastised the individual, claiming that they had earned "it," which was later revealed to be the man's garments, not the UFC replica belt.
Check out the Jon Jones advertisement:
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The advertisement was for the YoungLA clothing line, with the clip drawing praise from fans for its creativity. One fan hailed it as one of the brand's greatest promos.
"This is top 1 YLA promos of all time"
In fact, some even took to calling for a raise for the marketing campaign's designer.
"Give the marketing guy a praise. This sh*t GOATED"
Others opted to hail Jones as the greatest fighter of all time.
"The GOAT. Baddest man to walk the planet"
Most of the comments though, revolved around the exceptional nature of the promo.
"We got bangers on bangers for this drop"
A collage of fan reactions can be seen below:
The advertisement marks a bit of fun for Jones, whose UFC 309 heavyweight title fight with Stipe Miocic draws near. 'Bones' is likely to retire from MMA following the bout. However, this is more likely if he beats Miocic, as a loss would almost certainly lead to him wanting to avenge such a defeat in a rematch.
Jon Jones isn't the only UFC fighter to work with same clothing brand
While Jon Jones is the latest UFC fighter to work with the YoungLA clothing line, there have been others. Former Welterweight champion Kamaru Usman also took part in promotional material for the clothing line, appearing in a photoshoot wearing its apparel.
Others also participated, including UFC welterweight champion Belal Muhammad, as well as former bantamweight champions Sean O'Malley and Cody Garbrandt.