Dustin Poirier has recently partnered with the UFC, who will now advertise his hot sauce brand. 'Poirier’s Louisiana Style' sauce will be shown across various media platforms, with the deal lasting for multiple years despite the announcement being made ahead of Poirier's UFC 281 appearance.
'The Diamond' originally announced the hot sauce brand back in 2020, with the sauce seemingly doing well since launch. While speaking to the UFC during the announcement, Poirier stated that it meant a lot to his brand to be the first hot sauce sponsor in the UFC's history:
"It means a lot to have Poirier's Louisiana Style named the first-ever Official Hot Sauce of UFC. Putting in the work - whether it's training for the next fight, creating a hot sauce company, or helping through our Good Fight Foundation - it's all about building a legacy for my family and my community."
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However, Dustin Poirier still has a job to do inside the cage this weekend, with the American also fighting on the UFC 281 main card in New York. Poirier is scheduled to take on Michael Chandler in a three-round contest.
Chandler has only fought four-times in the UFC, but has only taken on the best in the division. He has faced the likes of Dan Hooker, Charles Oliveira, Justin Gaethje and Tony Ferguson since joining.
The fight is very much a fan-favourite, with the bout coming before the two title fights at UFC 281.
Watch the UFC 281 Poirier vs. Chandler preview here:
How has Dustin Poirier performed in his last five outings ahead of UFC 281?
Dustin Poirier currently has a 3-2 record in the UFC after his last five outings ahead of UFC 281. 'The Diamond' has defeated the likes of Conor McGregor twice, and Dan Hooker once. Both Khabib Nurmagomedov and Charles Oliveira have gotten the better of Poirier in his last five fights.
'The Diamond' most recently took on Oliveira, meaning the American is currently on a one-fight losing streak in the organization. Poirier has a chance to get back to winning ways this weekend, with Michael Chandler waiting for the lightweight in New York.
Watch the UFC 281 pre-fight press conference here:
UFC 281 will also play host to two massive title fights, with Israel Adesanya and Alex Pereira facing-off for the middleweight belt in the main event. Carla Esparza will attempt to defend her strawweight strap against Weili Zhang in the co-main event.