UFC CEO Dana White is hosting a promotional event called 'Dana White's 16 Days of Giveaways'. Under this, the 55-year-old will be awarding prizes to people with a collective worth of over $230,000.
To be eligible for this promotion, a person must be 21 years of age or above and should be residing in the United States of America (except Puerto Rico or U.S. Territories), Australia, France, New Zealand, The United Kingdom, Austria, Switzerland, Germany, Singapore, Norway, Canada (except Quebec) and South Africa.
The promotion will commence on Nov. 13 at 10 A.M. PST and will end on Dec. 26 at 8:59 AM PST.
In order to participate in the promotion, an individual will need to visit ufc.com/16days during the promotion time period. They will then have to fill out an entry form which will include details like phone number, e-mail address and country of residence. One person can only make one entry, which is free of cost.
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Out of the received entries, 16 winners will be announced through a random computer draw on Dec. 27. The winners will be notified within two business days from the announcement of the lucky draw. They will then have to provide a Statutory Declaration, providing proof of their age and identity in order to claim the prize.
If a prize is not claimed as stated by an individual, it will stand forfeited.
For this promotion, Black Rifle Coffee Company has teamed up with the UFC and will be giving away a Can-Am Maverick car as part of one of the prizes.
Dana White speaks on UFC's performance during the COVID-19 pandemic
UFC CEO Dana White has weighed in on how COVID affected the multi-billion dollar promotion during the pandemic. When most of the sports were off-air due to COVID, UFC continued to put on events.
White recently spoke to Bloomberg and shared how they gained new fans by continuing to put on fights.
"Going through COVID definitely didn't hurt us. There were no sports on TV except for us. Fights that should have been doing 300,000 buys were doing a million. Our fan base grew something like 68 percent during COVID."
Check out Dana White's comments below: