Jake Paul's entrepreneurial efforts have seen his W product carried in Walmart but it looks to be targeting further growth beyond that. The Jake Paul W brand has accrued an additional 11 million dollars in a Series A funding round to now be valued at a reported $150 million-plus overall.
Wall Street Journal went on to report that Shrug Capital which exists in the venture capital space led the charge in this latest round. Other relevant names involved in this latest influx of capital were Range Group, 305 Ventures, Uphonest Capital, Quiet Capital, as well as Palm Tree Crew.
Tennis standout Naomi Atsuka and former reality star current DJ Paris Hilton were also involved in the funding round for the Jake Paul deodorant.
Jake Paul body care encompasses deodorants as well as sprays and washes. The boxer and YouTuber has expressly mentioned wanting to compete with legacy brands in the space like Old Spice and Axe with all indications being that he is well on his way to do so.
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Paul also mentioned how the latest round of financing would be allocated towards production. Plus, the capital would be directed towards welcoming new employees while broadening the range of items available under the W banner.
Check out the news on the latest funding to Paul's W brand below:
Jake Paul showcased his W brand after his recent W
Jake Paul's W product was seen in the ring following his last boxing W as two unidentified men sprayed him with the product while he stood on the ropes following his fight with the King of Violence.
The 27-year-old dropped BKFC star Mike Perry two times in the early goings of the fight. While Perry rallied back a bit, it would turn out that the third time was the charm as Paul's third knockdown led to a TKO victory for the combat sports disruptor. This took place on July 20 in the sixth round of their Tampa, Florida-based sweet science throwdown.
'The Problem Child' improved to 10-1 with seven stoppage victories while 'Platinum' Perry dropped to 0-2 within gloved boxing. Now Paul eyes his third victory of 2024 when he clashes with one of the biggest names in boxing history this Fall.
The Ohio native now eyes a showdown on November 15 with Mike Tyson at AT&T Stadium in Arlington, Texas. The cross-generational prizefight is set to broadcast on Netflix.