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Former ONE strawweight kickboxing world champion Jonathan Di Bella of Canada and Italy believes ONE Championship has the secret sauce to making kickboxing mainstream in the United States.
Kickboxing has been around for decades, with millions of fans all over the world. However, it has had a notoriously difficult time penetrating the North American fanbase.
But Di Bella believes that with the best talent all competing in the world's largest martial arts organization -- guys like Superlek Kiatmoo9 and Takeru Segawa -- ONE Championship is in a unique position to do what has never been done.
In a recent interview with Combat Sports Today, Di Bella discussed kickboxing becoming a mainstream sport under ONE Championship.
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The 28-year-old Team Di Bella Kickboxing representative said:
"I don't know, man. It's a good question, you know. I don't know. A lot of people ask me that, the same question too. And I just don't know. Maybe in like combat sports, only if you are big names or like UFC is promoting or ONE coming in… ONE has a perfect product, you know."
Di Bella has the chance to move that dream forward by putting together a great performance in his next bout.
Jonathan Di Bella returns to face Rui Botelho at ONE Fight Night 26 on Prime Video
Former divisional king Jonathan Di Bella is stepping into the ONE Championship ring just months after losing his gold to Prajanchai PK Saenchai earlier this year.
The 28-year-old is now set to face Portugal's Rui Botelho in a three-round strawweight kickboxing contest.
The two lock horns at ONE Fight Night 26: Lee vs. Rasulov on Prime Video, which broadcasts live in U.S. primetime on Friday, December 6 from the historic Lumpinee Stadium in Bangkok, Thailand.
Fans in the United States and Canada can catch all the action live and free with an active Amazon Prime Video subscription. Stay tuned to Sportskeeda MMA for all the latest news and updates surrounding the event as it happens.
