KSI believes Misfits Boxing will be recognized in the same voice as the UFC and WWE

After making it huge on YouTube, KSI branched out and started becoming a successful businessman. He believes Misfits Boxing—his latest venture—has the potential to be mentioned in the same breath as the UFC and WWE.

Since the start of Misfits, the hype surrounding the combat sports promotion has been huge. Fan interest has been a major part in the progress of 'JJ's' rapidly rising business. Despite being a big name in the boxing world, 'MF' was founded just 5 months ago and there is a curiosity among supporters to see how far it goes.

While discussing his success on the business front, KSI shared his passion for the Misfit Boxing project and is confident of it becoming the size of WWE and the UFC as it continues to grow over the years, saying:

"I think this is just another thing that I'm just happy to be a part of, but it doesn't mean the work is done. Even me signing a five-year deal with DAZN, doesn't mean I've won, this is the start. This is the start of us trying to make Misfits into something as big as the UFC, something as big as the WWE. I truly believe [it will] and I want to make it as big as those companies. I feel like it's going to be [as big] with the level of attention it already has, the amount of hype it already has, the amount of excitement, the social media presence, and just how well it's been received with DAZN."

KSI will headline Misfits & DAZN X Series 4 this Saturday when he stands across the ring from Thomas Oliveira, a South American gamer who is also a notable name on the YouTube scene.

Check out what the British megastar had to say about the future of his promotion in the video below.

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What is KSI's Misfits Boxing?

Alongside KSI, Mams Taylor and brothers Nisse and Kalle Sauerland are responsible for the creation of Misifts Boxing and are hoping for it to continue in its early promise.

Having secured a five-year deal with DAZN, the company is off to a fantastic start to life in the sport but will likely only grow to further success if they remain dedicated to its approach.

Misfits Boxing brings fighters and influencers from all over the world into the ring to showcase their abilities, but even without KSI, the business should still succeed due to the number of celebrities that compete at their events.