Popular UFC content creator Nina-Marie Daniele has finally had enough of the 'industry plant' allegations she's faced since her initial rise to prominence. Taking to X/Twitter, Daniele tore into the rhetoric that her success is a product of the UFC somehow ensuring it.
The notion is that Daniele's independence as a UFC content creator is an illusion, and that she receives funding and support from the promotion itself. Daniele, though, scoffed at the suggestion, arguing that no one is forcing her fans, and even her detractors, to follow her.
"Let's just say I was an industry plant... The UFC can't force people to follow me. I have over 8 million followers across all my channels and they're all real you can check analytics on this. So being a plant seems highly unlikely. And a plant for what? What's the agenda?"
After questioning the logic behind her being an industry plant, as she hasn't been pushing a specific narrative on her platforms, and merely conducts interviews with fighters, most notably former UFC middleweight champion Sean Strickland, with whom she has formed an entertaining friendship.
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"All I'm doing is showing another side to fighters that doesn't get shown in traditional media and make people laugh not push a vaccine or an ideology so how is that a bad thing? Maybe just admit I'm actually entertaining LOL. Also, here's a pic of my new haircut... thoughts?"
Her interviews have become notable. She had a recent sitdown with surging UFC lightweight Paddy Pimblett, during which he revealed that he and his wife Laura Gregory will continue having children until she births a son.
Nina-Marie Daniele was a content creator long before her decision to cover the UFC
While she has received tremendous attention for her coverage of the UFC and even Power Slap, Nina-Marie Daniele is a longtime social media influencer, who has been creating content for years prior to her transition to MMA. She rose to fame by posting comedic content featuring herself.
Check out one of Nina-Marie Daniele's older videos:
Unfortunately, her sudden rise to success in the MMA space has led to the propagation of countless narratives about her quality as a content creator, despite the sheer quality of content she churns out.
Here's our video about how Nina took over the MMA media world: