Paddy Pimblett - Logan Paul rivalry: 'The Baddy' puts up billboards mocking Paul all over London

Paddy Pimblett has taken his rivalry with Logan Paul to another level. The UFC lightweight recently mocked the YouTuber's PRIME energy drink with a massive advertising campaign for his own BodyFuel sports drink all around London.

'The Baddy' is one of the fastest-rising stars in the UFC, and the Liverpudlian's growing popularity has certainly boosted the hype behind him. His brashness attracted the attention of YouTuber-turned-boxer Logan Paul, who later called him out for a fight.

Pimblett and Paul also have rival energy drink brands. The American YouTuber's PRIME brand recently signed an official partnership deal with the UFC and has seen unprecedented success since he launched it with fellow YouTuber-turned-boxer KSI.

In an effort to market the brand he is associated with, Paddy Pimblett used the O2 Arena, which recently hosted UFC 286, to promote BodyFuel.

Announcing the new 'Paddy Punch' flavor, he put up posters with a picture of himself celebrating a previous win all over the city while mocking his rival with the caption 'Logan Paul loves BodyFuel.'

Pimblett posted the campaign on his Instagram handle with the caption:

"Even when the Baddy doesn’t fight at the O2, he still TAKES OVER LONDON! Paddy Punch Flavor BODYFUEL available next month!"

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Paddy Pimblett - Logan Paul rivalry: 'The Baddy' states one condition to fight Logan Paul

There is no love lost between UFC lightweight Paddy Pimblett and YouTuber-turned-boxer Logan Paul. The two men continue to fire shots at each other on social media, with their energy drink brands becoming the new subject of contention between them.

As mentioned earlier, 'Maverick' has stated his intention to face Paddy Pimblett in the ring or the cage.

In an interview with Mike Bohn of MMA Junkie earlier this month, Pimblett expressed his consent for a potential future fight but on one major condition. He wants Logan Paul to stop the steroid use and come down to his weight:

"It’s mad. He called me a clout-chaser years ago, and then he’s clout-chasing me all the time... So, if he ever wants to fight in the UFC, he’s more than welcome. Like, I’ll be there waiting for him. He can just get his weight down a bit, come off the steroids, and we’ll fight.”

Catch Paddy Pimblett's comments below [7:25-7:48]: