PHOTO: UFC middleweight cheekily brings up Andrew Tate to promote his merch

Whether you admire him or detest him, Andrew Tate is undeniably one of the most talked about people in the world right now. His meteoric rise to fame and use of social media to spread his right-wing and divisive views have been utilized as a case study by many people throughout the world.

Audiences of teenage boys from elementary school to college showed strong interest in Tate's work. To increase his social media popularity, he posts videos of himself talking about contentious issues, while also showing his viewers idealized depictions of what it means to live a prosperous and fulfilling life.

Andrew Tate has brilliantly advertised and promoted a way of life that has allowed him to break into mainstream culture. Lots of businesses have used his name in advertisements, most recently UFC middleweight contender Kelvin Gastelum.

Gastelum posted a photoshopped image of Andrew Tate wearing his merchandise ahead of his fight against Chris Curtis at UFC 287. He captioned the post:

"Breaking. The Tate Brothers showing they’re support for my fight happening next week @miamidadearena. Last day to get the KG Scarface Tee before the fight and you get 10% off your order! #UFC287 UFCMiami #UFC #Miami #305 #tatebrothers."

Check out the tweet below:

Kelvin Gastelum will return to action after a two-year-long hiatus at UFC 287. He was last seen inside the octagon against Jared Cannonier, a fight he lost by unanimous decision.

The UFC middleweight contender has lost five of his last six bouts, making it important for him to win the upcoming fight against Chris Curtis.

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Andrew Tate update: 'King Cobra' discusses the "best" thing about being born a man

A successful existence, in Andrew Tate's view, entails promoting male superiority and downplaying or eliminating women's contributions. His work often begins with the concept that men and their actions are supposed to be aggressive and misogynistic.

Andrew Tate may be facing prison time in Romania, but he has left a toxic legacy built around misogyny and sexism that have become mainstream ideologies among young men. The influence of social media on young men who look up to figures like Andrew Tate is a new problem that needs to be solved globally, according to many.

Tate recently took to Twitter to shed light on why being born a man is powerful. He wrote:

"The absolute best thing about being a man is you’re born worth nothing and can CHOOSE what you want to be. You build your own character. You can choose to be rich, smart, wise, and brave. You can choose to be a superhero. You can choose to impact the world and leave a mark."

Check out the tweet below: