#4 Overdoing media
It is indisputable that CM Punk possesses the gift of gab in abundance, what with the legendary pipebombs that he was (in)famous for during his WWE days. And he is also a global superstar; two attributes that invited a plethora of media commitments onto him during fight week.
While a more measured, calculated and focussed approach would have been the way to go for a fighter that is cutting weight for the first time and preparing to participate in his first pro-fight, in CM Punk’s case, the media attention was inevitable.
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After all, pursuing MMA may have been a long-time dream from CM Punk’s perspective, but he himself was realistically little more than a PR exercise for the UFC.